Integrative Public Relations Major (Interdisciplinary)
B.A.A., B.S., B.A. degrees

The Integrative Public Relations Major is an interdisciplinary major in the College of Communication and Fine Arts (CCFA). In order to sign a major in Intergrative Public Relations, a student must first complete IPR 101 with a grade of C or higher. Grade Point Average: 1) IPR majors are required to ean a minimum of C in all required and elective courses in the major. 2) A minimum 2.5 GPA in the major is required. Internship Requirements: 1) to complete the program, IPR majors must satisfactorily complete a 6 credit hout iinternship with a grade of C or higher. 2) Any student enrolling in internship hours must have completed all of the required courses except for 500 level courses, earned a C or higher in all courses taken in the major including electives and be junior/senior status.

Required Courses (41 hours)
IPR 101 (1) Foundation of Integrative Public Relations
BCA 210 (4) Survey of the Mass Media
BCA 311 (3) Broadcast and Cable Copywriting
BCA 512 (3) Broadcast and Cable Promotion
COM 264 (3) Organizational Communication
COM 357 (3) Public Speaking
JRN 202 (3) Writing for Mass Media
JRN 302 (3) Introduction to Graphics and Visual Communication
JRN 350 (3) Public Relations Principles and Practices
JRN 450 (3) Public Relations Writing
JRN 551 (3) Case Studies in Public Relations
JRN 556 (3) Public Relations Seminar
IPR 555 (6) Public Relations Internship

Electives (18 hours)

Group A (6 hours) – Organizational Communication
COM 195 (3) Intercultural Communication
COM 353 (3) Communication in Small Groups
COM 362 (3) Male-Female Communication
COM 363 (3) Principles and Types of Interviewing
COM 365 (3) Persuasion
COM 560 (3) Communication and Change: The Diffusion of Ideas and Information
COM 561 (3) Communication in Conflict Management

Group B (3 hours) – Broadcasting
BCA 317 (3) Radio and Television Performance
BCA 318 (3) Radio and Television News
BCA 503 (3) Critiquing Mass Media
BCA 505 (3) Advanced Electronic Media Writing
BCA 511 (3) Broadcast and Cable Sales

Group C (9 hours) – Multi-Media and Entrepreneurship
3-6 hours from Business
ENT/ACC 210 (3) Accounting Information for Entrepreneurial Decision Making
ENT/MKT 221 (3) Marketing Strategies for Entrepreneurs
ENT/FIN 320 (3) Financial Management of the Entrepreneurial Venture
MGT 310 (3) Small Business Management
PHL 318 (3) Business Ethics

3-6 hours from Research into Publics
SOC 300 (3) Introduction to Research Methods
PSY 211 (3) Introduction to Psychological Statistics
PSY 337 (3) Psychology of Advertising
PSC 327 (3) Lobbying and Interest Groups

0-3 hours from Multi-Media Design and Integrated Marketing
CPS 282 (3) Introduction to Multimedia Design
CPS 482 (3) Advanced Multimedia Design
MKT 300 (3) Introduction to Marketing
JRN 360 (3) Advertising Principles
JRN 365 (3) Advertising Media

Total 59 Semester Hours